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Wednesday, July 13, 2011

How to Write a Successful Advice Column in Several Easy Steps

Are you interested in writing an advice column? It’s a nice niche to break into if you feel that you have what it takes to start one. An advice column is a question and answer format and can be a lot of fun if you enjoy this type of work. Writing an online advice column can be accomplished more easily than most online freelance writers imagine. 

In order to produce a dynamic and successful advice column, you want to have an expertise in a subject matter or niche and people willing to want to ask your advice. Prosperous and thriving columns do have several things that make them work.

Knowledge
What are you knowledgeable in? What is your expertise? You need to answer questions in a way that provides beneficial and relevant information that your readers find valuable. One of the most advantageous or things that will make an advice column really “pop” is writing in your own special voice that readers enjoy.

Distinguishable
What makes you different from all of the other advice columns from on the web? What makes you stand out and visible? Is it because of your clever twist to answers or is it because your target audience has found you. Among all of the other advice columns on the web, the audience that you have targeted is directed to you. Making certain you have distinguished yourself and something about you makes you unique. Once this is accomplished, everything else will fall in place.

You can separate yourself from the rest by using marketing techniques while creating your own website and subscriber listing to stay in touch with your readers.

Regular Communication
After establishing your list of interested readers or an audience, make certain that you have a regular communication with these people either via email or newsletters. You’re building a trusting relationship with your audience and want to assure they feel comfortable asking you for your opinion, knowledge or help. This step is vital to creating a loyal fan base. What every site wants is a loyal base of fans.

Of course you can begin your advice column with none of these things in place. The key to having a regular advice column that can be syndicated is establishing general authentic content that can be developed from people sending real questions into you and answering them. You could create fictional work. However, nothing beats the real thing and the real thing shines through each and every time.

Following these few very useful tips can get you on your way to writing a very successful advice column.


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